'Hulk' Keeps It Simple

by Roggie McFadden

UNIVERSAL CITY -- November 16, 2002 -- In recognition of America's tumbling literacy skills over the past 25 years, producers of the big-screen version of the 1970s action hit "The Incredible Hulk" have trimmed the title to "The Hulk" for its 2003 release.

A source from Universal Studios admitted that the original title is likely a bit too confusing for today's audience. "We're trying to reach a younger crowd with this film," said spokeswoman Raquel Rentone. "We can't be throwing around words like incredible and realistically expect Generation-Y to get it."

Producers did consider other possible titles such as "Angry Green Guy," "Totally Incredi-Hulk," and "X-Treme Hulk" but eventually settled on their first choice -- THE HULK.

"Everyone knows he's incredible," says executive producer Kevin Feige. "People are there to see the HULK. Just the word HULK is enough for one to think 'bulging green muscular man-monster in shredded, probably purple pants.'"

Teenagers seemed to also agree with Universal's decision, saying long words like incredible are only used by 'dorks.'

"The Hulk" debuts in the Summer 2003.

From Wilshire Gazette (December 2002)

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